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CUSTOMER ANALYTICS

IN-DEPTH INSIGHTS INTO YOUR CUSTOMER'S BEHAVIOUR

The Benefits of Using Radiant Analytics

Use accurate, timely foot traffic counts as part of your business intelligence to improve your retail performance. Allow traffic information to improve your customer’s experience and optimize your operations. Make informed decisions by using Radiant traffic analytics to drive success, staff more efficiently and enhance your marketing.

Optimize Performance

  • Identify each store’s Peak Hours
  • Know your total sales potential or shopper opportunity in your store at any time by calculating conversion rates (Transactions ÷ Shopper Traffic)
  • Ensure a positive customer shopping experience by staffing an optimal Shopper to Associate Ratio
    • Shoppers ÷ Associates
    • Use historic foot traffic data to staff each location according to specific patterns by time and day of the week
    • Schedule staff breaks efficiently
    • Use part-time scheduling more effectively
  • Conduct shift assessments by comparing the performance of each team based on opportunity and conversion (set up incentive programs based on foot traffic opportunity)
  • Improve sales by assigning the best staff to the times of highest traffic
    • Evaluate staff performance based on actual conversion results
    • Map sales staff to product mix based on actual conversion results
  • Measure the impact of sales training initiatives on conversion
  • Calculate overhead cost per shopper
  • Schedule merchandise deliveries, re-stocking and non-selling tasks during low traffic times
  • Minimize theft by positioning security during peak times

Evaluate Store Performance

  • Review traffic and conversion levels of each store, compare sister stores, and identify opportunities for improvement
  • Compare foot traffic levels from small to large locations to determine optimal size of square footage required for expansion plans
  • Perform seasonal and holiday assessments – compare traffic changes from one period to the next and how it affects conversion and cost per shopper

Measure Marketing Effectiveness

  • Measure the changes in foot traffic following marketing campaigns
  • Evaluate whether marketing created “buying” or “browsing” traffic and optimize campaigns based on results
  • Tie store traffic increases/declines to marketing efforts
  • Use foot traffic and conversion to determine the effective duration of a marketing program
  • See the impact of store re-modeling on traffic and conversions

Make Informed Real Estate Decisions

  • Calculate traffic per square foot
  • Conduct site / real estate evaluations and compare traffic between mall and free-standing stores
  • Use traffic to negotiate new store placement or lease modification and renegotiation

Forecasting

  • Use traffic trends to forecast future sales
  • Measure the performance of new vs. established stores over time
  • Combine weather data and store traffic data to determine the potential impact of weather events on store / regional traffic
  • Quantify the traffic impact of competitive store presence and promotions